Choosing an Outdoor Advertising Agency

Outdoor advertising is a form of media that reaches audiences while they are out and about. It includes billboards, transit ads and posters as well as street furniture (ads on benches, kiosks and traffic signals). It’s a great way to build brand recognition for your company, increase your visibility in your community and drive business.

Despite the perception that outdoor advertising has been taken over by shiny new digital options, it continues to deliver impactful visibility and reach. In fact, consumers spend a weekly average of 19.6 hours in an environment surrounded by OOH advertising.

Choosing the Right Outdoor Advertising Agency for Your Campaign

An effective outdoor advertising agency will create a visual impact that grabs attention, supports emotional connections, and drives action. They will employ a range of strategic planning, research and data-driven decision-making to cultivate campaigns that resonate with your target audience.

When choosing an outdoor advertising agency, you will need to consider your company’s needs, budget, location, and campaign objectives. The right outdoor advertising agency will be able to recommend the best media mix to achieve your goals. For example, they may suggest a digital billboard in a high-traffic area to capture the attention of consumers as they commute to work or make their way through the city. They will also be able to provide you with detailed metrics including impressions, which can be tracked against census and travel surveys to ensure your advertising is reaching the right people. They will be able to give you a comprehensive overview of your campaign performance and will present this in an easy-to-understand report.