Whether you’re looking to boost your brand awareness or generate more leads, a Facebook ad agency for small businesses can help. These agencies specialize in helping businesses grow with unique, eye-catching campaigns. They can also manage your ad budget and deliver ROI. However, not all facebook ad agencies are the same. Some take a hands-on approach to client management while others are more passive. The best facebook ad agency for small businesses will provide you with the flexibility to choose a strategy that suits your goals.

In addition to managing your ad campaigns, a Facebook ad agency will provide you with strategic consulting services that help you develop a strong marketing plan. They can also help you create compelling ads that stand out in the feed and on stories. These ads can include slideshows, videos, and lead-generation ads. They can even target your ads to people who have visited your website or use a specific device.

Small Business, Big Impact: How a Facebook Ad Agency Can Help

The most important aspect of selecting a Facebook ad agency is their reputation and experience. A reputable agency will have a diverse portfolio and first-rate employees. It should also be licensed and certified to handle your marketing needs. You should also consider how long you’ll work with them. Typical contract lengths are between 6-12 months, but shorter contracts (usually one month) are becoming more common.

A Facebook ad agency should be able to identify your ideal customers and create an effective campaign to reach them. They should also be able to make recommendations to improve your return on advertising spend (ROAS). They can target a specific audience, and they can use lookalike audiences to find new potential customers. Using these strategies will increase your returns by reducing the cost of advertising and targeting people who are more likely to buy from you.